How to deliver superior customer experience with consistency is essence of building brand of any organisation. This articles outline some simple rules to establish superior customer experiences for the customer of any organisation.
Bajaj RE 60 Quadricycle makes an interesting marketing case study as Government approves a new category of vehicle. Lets look what makes Bajaj to go for it.
Luxury retail is a new arena in India in the emerging retail scenario. Luxury business has always been high margin, low volume business. India with its burgeoning economy and growing rapidly at the rate of 9 % per annum is attracting luxury retailers of the world.
At one end where pace of life has become very fast at the other end regular hassles of daily life remains the same. The middle class household face the same challenge of cleaning and managing the house along with children with less available time and less certain resources. Time is Scarce commodity today. How does today’s family handle the pressures when both partners are working, less certainty of domestic help front and more certainty for increase in time spend on trave