Marketing Archives

Detecting & Diagnosing Ad Fatigue: A Marketing Campaign Operation Playbook

Sudeep | October 5, 2025

Ad fatigue is no longer a minor irritation—it’s the silent killer of campaign ROI in the oversaturated digital landscape of 2025. As marketing accountability intensifies, read on for the strategic and tactical knowledge needed to pre-empt, diagnose, and counteract ad fatigue before it depletes your budget and tarnishes your brand. The Red Flags: Data Signals … Detecting & Diagnosing Ad Fatigue: A Marketing Campaign Operation Playbook

Best soft skills to master the customer service

Sudeep | September 19, 2017

Here is the list of the key soft skills to master the customer service,

Important metrics to gauge sales performance in startup

Sudeep | September 14, 2017

Sales performance is a key parameter for success of a startup. In the competitive environment, judging the vital sales parameters for managing the performance of the sales function, can make or break the startup. Startup founder have to dabble in almost all the facets of running the organisation, knowing these factors and metrics can help … Important metrics to gauge sales performance in startup

Tracking offline marketing campaign with google analytics

Sudeep | January 9, 2016

How to use Google Analytics to track the offline marketing events to analyse the ROI of the marketing, increase the online and offline interactions