Public Relations Archives

Negative Customers Reviews and Peter Pan Effect on sales growth

Sudeep | March 22, 2010

This post on the sales growth of the product and is linked to the phenomenon of peter-pan growth effect. Read on to understand the why enterprises have to depend on connections and word of mouth of publicity even more in today’s world

PR and Marketing in new age

Sudeep | December 1, 2006

Is the PR and Marketing in New Age is different from the PR and Marketing in the old times. Do we have to learn new subjects in management programs to tackle these new age PR & Marketing responsibilities in new economy companies