Marketing
Northrop Grumman drains EADS hopes
I am sure that Northrop Grumman decision to not take take part in US defense KC-X program has drained all the hopes of EADS to make its account black again. EADS can’t go alone and have wasted last 5 years efforts to get into this program. The technical reason cited by Northrop is the US … Northrop Grumman drains EADS hopes
Apple’s dance on iTunes
Just consider these statistics. Apple store mentions iPod shuffle 2 GB as smallest player available with a GB can store 2000 songs. At $ 0.99 you will spend $ 1800 on music and it costs $ 59.00. Not a bad proposition for Apple with earns any where around 30 % commission on the sale. Apple … Apple’s dance on iTunes
Consumer hate choices
The fear of competition and lose of market share has compelled manufacturers to launch multiple variants of same product, new product models with huge breadth and depth of product mix. These products are launched with the motive of offering differentiations and give price points that take care of needs, wants and desire of the consumer.
