Tracking offline marketing campaign with google analytics
How to use Google Analytics to track the offline marketing events to analyse the ROI of the marketing, increase the online and offline interactions
Marketing
How to identify what your webvisitors want using google analyics
One of the bigger challenge for the startup marketing role is to identify what they are website or blog visitors are looking. Google provides some very simple straight forward way to identify what a webvisitor to your website may be looking for. Using these tricks will take no more than 3 minutes
Lesson from the Game of Chess for your startup
Many lessons from chess game are quite apt to run a startup. In this article few are included that give a nice perspective of using the chess rules for running a startup
Pricing tips for a startup to make an expensive offering look like a good bargain
Pricing a new offering is always a big challenge for the startups. Being new it always a difficult compromise between market growth and pricing product on higher bracket, this article gives some simple tip to startups for getting the pricing tips right.