The fear of competition and lose of market share has compelled manufacturers to launch multiple variants of same product, new product models with huge breadth and depth of product mix. These products are launched with the motive of offering differentiations and give price points that take care of needs, wants and desire of the consumer.
Marketers across the globe have to target Generation Y segment because of the influence they have in the spending decision of not only the family but the society at large, how do they do it read on
Rural marketing presents interesting challenge to a marketer. Different social, cultural and psychological aspects present new challenges in Rural Marketing. Read on and comment on it
Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market.. How tata Nano will come to this challenge… read on this interesting article