This quote appeared first time in 1955 by David Ogilvy, the quote is very important it is was marking a change era as he started emphasizing the use of softer and sympathetic tone considering customer to be very intelligent. So if there is too much a hype, there is downside to it, as customer won’t believe it be all true. Quite appropriate for the start-up who believe only hype can create a good business, a good advertising should be backed by good service and product offerings.
David Ogilvy, the father of advertising, “The customer is not a moron. She is your wife viagra in england.“