This question comes to every one’s mind: is the PR and Marketing in New Age is different from the PR and Marketing in the old times. The pictures CNN flashed during Iraq war or the google advert sing program. Are they diff rent then the news published by your good old newspaper or Lux being marketed to Indian public. Do we have to learn new subjects in management programs to tackle these new age PR & Marketing responsibilities in new economy companies. My feeling in the subject the basics principle remain same however the medium of delivery is changed. This has led to the paradigm shift in value enhancer Continue reading
Do not be very upright in your dealings for you would see by going to the forest that straight trees are cut down while crooked ones are left standing.— Chankya
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