This question comes to every one’s mind: is the PR and Marketing in New Age is different from the PR and Marketing in the old times. The pictures CNN flashed during Iraq war or the google advert sing program. Are they diff rent then the news published by your good old newspaper or Lux being marketed to Indian public. Do we have to learn new subjects in management programs to tackle these new age PR & Marketing responsibilities in new economy companies. My feeling in the subject the basics principle remain same however the medium of delivery is changed. This has led to the paradigm shift in value enhancer Continue reading
In these troubled, uncertain times, we don’t need more command and control; we need better means to engage everyone’s intelligence in solving challenges and crises as they arise— Meg Wheatley
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