Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market. The Term “Green marketing”or “Environmental Marketing” is much written about subject today. However, green consumer and green marketing remain equivocal from product and market perspective. Spiraling fuel prices and global warming fears have increasingly put environmental issues on the front page and in advertising efforts. But as more companies adopt these campaigns, consumers are growing increasingly confused over what it means to be “green,” making it harder to create effective environmental marketing efforts, according to a recently released study by Landor Associates, New York.
Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market. The Term “Green marketing”or “Environmental Marketing” is much written about subject today. However, green consumer and green marketing remain equivocal from product and market perspective. There are many questions for a Green marketer. Will a consumer willing to pay premium for environmental cause, Continue reading
Recently I read an interesting article on the marketing of Open Source Software. Author claims marketing of open source software is marketing in its purest form. Well I must say it is statement in its purest form. However, some points made in the article seems interesting. The fact that open source software projects are great involvement for the developers and not for the general users certainly drew my attention. Author reminds marketing is not advertising nor it is telecalling. He feels generally people think; marketing is all about conning people, making people buy what they don’t need. I feel failure of marketing is evident when it fails to stops the organization to produce or promote something people don’t want buy.
We cannot teach people anything; We can only help them discover it within themselves- Galileo Galilee
One of the first thing a marketer does is to define the set of people with a need or want for some product or service. In term of Open Source software marketers have a different Continue reading
Ideals of Mahatma in Marketing
I have been reading about Gandhism off-late and more I read about the concept, greater I have respect for Mahatma Gandhi. And the thought which goes in mind very often; Are the Gandhi’s thoughts relevant to marketing as well? The Gandhian concepts have become more relevant with concept of 8th P “PHILOSOPHY” being more talked about in the marketing field.
The elementary basis of Gandhian philosophy is Satya and Ahimsa. Satya is a sanskrit word meaning “truth” and Ahimsa means “Non-Violence”. The context of truth can be external and internal as applied to products and services marketing. The truth factor can have long lasting effect on product management, product marketing, promotion or product distribution. I am sure this statement must have raised question in your mind. But remember concepts of branding, it is continuity with good Continue reading
eMarketing is a comprehensive domain, it includes marketing via internet i.e. the banner ads marketing, affiliation programs, search marketing etc. It also includes marketing through email, blog marketing etc. The business model associated with are B2B (business to business), B2C (Business to consumers) and P2P (Peers to Peers). eMarketing has huge promises and certain limitation as well. The advantages include the availability of information to consumers, anytime purchase and wide range to select from. It facilitates the seller to sell huge line of products and services without actually stocking the inventories to the consumers which are not limited by geographical or physical boundaries. eMarketing provides a platform to experiment and sellers can be as innovative as they can be. Online auction programs are a good example of such innovativeness. There are limitations as well as the users can’t sense by touch and feel. The security of the transaction is major concern along with huge information overload. The eMarketing has huge impact on the dynamics of the industry, way the business is sought and executed particularly in industry related to information and entertainment. The changing technology with new enabling medium and an ability to communicate directly is presenting new challenges to entertainment companies. At the same time it is destroying the value of Continue reading